“Daneshvar” logo design project

“Daneshvar” logo design project
May 2020
⁣
• logo design
• Brand title design

 

• Graphic Designer: Ramin Babaee ⁣
• Presented by: Mahdie Kochaknia
• Client: Mr. Daneshvar

 

• Naghshe Rah-e Ayandeh Daneshvar Institute is an educational institute in the field of “law” that offers advocacy preparation classes and legal exams.
• The focus in the design was on the two key concepts of the brand, namely “education” and “rights” (and its sub-concepts such as justice and peace, etc.).
• Finally, by selecting the two symbols “pen” (for education) and “bird” (symbol of peace and freedom) and selecting the image element “feather” with a common meaning of both concepts of the logo was designed.
• Also, for more connection between the logo and the brand, the first letter of the brand title, in Persian text, is shown in the negative space of the form.
• It may be said that the image design technique contradicts the general rules in logo design and the teachings of previous generations, but it should be noted that, unlike in the past, now the printing and display facilities of visual works are very advanced (and how to display works Has been transformed) and there is no problem in providing details; In this case, you can find many logos that have small details.